Screen print

The idea of printing such a full opacity design on a tiny plastic sleeve is not easy, therefore there are a lot that did not turn out quite right. The the few that worked looked sic though. The inner sleeve was simple and easy to get out right, I played around with the colour a bit, but to bend suggestion I made the blue a light blue as to not make the design as dark. It was a smart thing to do.  

The design for the outer sleeve is not turning out right, and it did not properly dry for the second side of the cover. Once I got annoyed with the outer sleeve design I tried to put the inner sleeve on the plastic sleeve also. 

Striping the screen

The stripping of the screen went well, the cleaning was quickly done without any complications. The hardest part was when all of the little details had to be washed out. But after some serious washing I believe it turned out alright.

crit

Ben did not like my idea. he wants me to do the waffle idea, which is overdone, to be honest, it was just an idea that comes along after a lot of pressuring from Ben. the idea of using the waffle as a texture is not as bad, but that would mean that I would have to restart everything. I'm going to try to incorporate the waffle texture probably on the inside of the inner sleeve. The group liked the idea of the covered plastic sleeve with white on it, even if it is not going to be at 100% opacity.  

for the flag, I did not get to bring my idea forward, but the idea that would possibly fir within the album design is tie-dye a sheet or some found fabric. the other idea is to have a hand-drawn pattern on the sheet that could be colored in. 

Development

As to generate more physical work  I took inspiration from children's coloring book and generated an outline design that I printed out and colored inn. The initial idea of the outline was to simplify the design, but that was not the case when it was colored in. it does look like a map, though witch workes well with the idea that this design is based on the location of where they grew up. 

Since this design is fairly intricate I worked with simplified lines, of using the design I made the design just that as to create a strict sense of control within the design. The design used is the same typography, but on the back, I have used the paths from Frognerparken since that is located right by the cinema where the birth of hip-hop found a place. The idea of the design is to screen print on a plastic sleeve and screenprint the pattern underneath as to show the design and the inner sleeve would be colourfull and diverse like the rap culture is.

Using the pattern from earlier to create a design with texture as to represent the streets and showing to the layout of the path in the park. the . The pattern in itself is geometric and hints at the more modern design from Hkeem and Temurs album art, whereas the texture of it shows the gritty design associated with early Norwegian rap. 

To have the name of the songs more readily available without it being too in your face. Creating a rhythmic pattern that looks more like 70s wallpaper, in reference to the decade that Tommy Tee was born. 

Feedback

Today I had a talk with Ben, he wanted me to do something physical, most likely picture based design so taking inspiration from the Markets at blå. the pigs are made to represent the police and Tommy Tees relationship with the law, he does not do well with authority. 

Development of Blå

The initial idea was based on black and white as to reference the black and white photos from the early album covers and the bold text that A-team had in their first album. 

The typography is an intresting juxtaposition to the   

Color exploration 
Using nationalistic colors would hint at how much pressure immigrants feel to fit in, as no one know the language before they come here. the Norwegian culture is quite antisocial in a way. 

The design was too heavy at the bottom of the page, flipping it, creates more space for the eye to rest. The 

Logo

The initial idea of the typography was based on simple legible typography in Helvetica so that the text is part of the crowd and natural as Erik Spiekermann suggest in the Helvetica documentary. The change of typography was to give the artist more of a voice, as all of them have songs about being silenced or overlooked. The typeface could therefore not be Helvetica on its own the typeface is, therefore, Futura condensed, this has to do with the geometric shape of the letters, they would be easier to read when chopped in half.

The design of this logo is to be used for cover, the typeface used is Futura condensed, so that the glyphs take up less space and reference the amount of words rap songs have in them. The design is inspired by a mirror effect, but it changed quickly. The names are chopped in two as to represent the second life that many immigrants feel like they have to live. This theme is to be found in most Norwegian rap songs. The other reference is to A-team which was the first rap group that got famous, they avoided actual fame so that they could be part of the no sell out culture. The typography is almost illegible this is a reference to the speed and hastily deliverance that rap has. 

When working on the logo I forgot what typeface I initially used when I added to the design. that is why the first attempts are with futura, not futura concened. 

Crit initial ideas

They said that I could have simplified the grid and use it for typography possibly.
Also, use the different ideas to make a hybrid make cutouts from the map and use in the other designs.
Work with contrast
Pick one of the ideas.

have a pattern on the inside on the paper sleeve.
I did not get that much out of it but I am more certain in my chosen design.

Facts about the artists

Hkeem and Temur
They never rehearse their shows from a to å.
They tease that audience with Fy faen as they do not have any other song with that hit factor.
They have been friends from childhood
They used their first paycheck on bills as they were quite behind on that.
They have no plan B if music does not work out.
The song got popular after it was on a popular tv series: Skam.
They feel represented within the show, were one of the storylines is about a Muslim girl feeling pressured to marry a Muslim boy.
They give credit to the show as it has shown different cultures in Norway, this is sort of what rap has done to may people.
Fy faen is a mild swear word, and they think that it is funny that the song has gotten popular with most people despite swearing in it.

Tommy Tee
The fact that he has ADHD makes him a bit intense to other people
he is often in brawls with the police

Collage work

Brief

Using the imagery that you have collected, create 5 different coat of arms designs which in some way represents your chosen micro-genre. Use the 7-inch template on E-Studio Blog all outcomes TODAY You should experiment with… 

- Extreme crops 

- Complex overlays 

- Different color combinations 

- Different overlay patterns / Bitmap variations 

- Using a variety of grids 

- Simple / Extreme compositions 

That was the brief. Initially, I did not have an idea, so I took made something with paint and water to have a starting point. This picture started the build-up of the design, two layers of the photo in two different colors, red and purple. The color choices have to do with the overarching idea that I had to have the colors of the album use red white and blue like the Norwegian flag. The color purple was chosen to create a depth within the photo, and blue was already used with the other picture. The other photos are both under creative commons from flickr.com. The idea for this was to create a complex design this would represent the gritty nature of rap culture. To use parts of the earlier work I incorporated the split effect from the typographic work on Monday.  The use of a sans serif typeface with such an intricate picture create an interesting juxtaposition to the design. with the intention of keeping the artists slightly anonymous on A-teams style, Brian Coe research has been put in play, as all the names are cut in half in one way or another. This is to show the drastic change that rap has taken from the 80s. 

    

This design is based on the previous idea, but cropped quite extremely, as the whole design shows more of a story, this one just shows colors and a clean design. The choice of gray instead of white is so that it would look like it could have been found on the street. 

The idea was based on the vibrant part of Grynerløkka, Blå, in Oslo, there is a lot of graffiti and street art there. Graffiti is part of the reason as to why many older people do not appreciate the culture, but this part of town separated the different parts of our culture, every Sunday there is a marked here that sell art, music, and food from different cultures. It is not a huge place but that was how the rap culture started. The contrast from the industrial architecture to the liquefied picture developed after looking at some fisheye pictures of skaters. The black and white version reminds me of oil, which is fairly fitting as may of Norwegian rappers raps about how dependent many people are on the oil money and how the government chooses to distribute the money.  

The technique that we learned today about layering up layers of different colors to create depth and created an interesting visual language that would translate to the chosen genre. as it is untamed and brakes the rules as there is no real pattern to the picture. With this there was a focus on keeping the typography simple, as the picture is so demanding, so for the message to go through to the audience it has to be kept simple and straight to the point like rap lyrics is. there is no sugarcoating to the design. The placement of the text is based on creating a balance because if there was to be a large dark spot in the design all focus would be drawn to that point. Through some experimentation with purples and greens, I came to the conclusion that blue would work better with the pattern, as it looked too much like drawings and black looks too much like oil. 

Playing with complementary colors would be neater, but using green which is the contrast-color would showcase the divide that the culture created in the nineties.  As the older generation did not approve of anything that was released, taht is also partly the reason as to it being so popular. 

As an experiment, I wanted to play with pictures of people and create dimensions to them. using the photos as more of a pattern. With one of the layers I place the pattern from the previous task and used that as a color in the picture, this was to be kept in a simple minimalistic style that Scandinavia is known for. 

From the last one I played around a lot more, the idea behind this one was to create repetition to the design with duplicating the same picture. It was difficult to find good pictures of Tommy Tee as the quality was lacking in the 90s. None the less I found some that worked because I could not just have a picture of Hkeem on the cover. The first attempt were made using the one picture, but when the design began to be interesting I found one of both Hkeem and Temur. In the cover I used the previous pattern as more of a texture, as it creates a newspaper effect in this case to the whole picture, it creates order to the offset pictures. 

Using the previous map design and the pattern combined to create a design with negative space. The idea to only have open space in the area as to represent the restrictions that people put on themselves to stay in their lane. but in the "final" version the lines are blurred as to represent the idea that may Norwegian rappers rap about that you do not have to be defined to how you grow up and everyone says that that is the way that the world works. 

This one is based on a blunt chop design. This pattern is the lyrics of Fy faen horizontal and vertical it is Takin ova, but it is liquefied as to create change and interest. the design is based on the repetition in both songs. but it draws an inspiration of modern Scandinavian design and a book series from  Counter-print called "from Scandinavia", "from Japan" and "from eastern Europe". They are designed with the pattern on one side and the text mostly on the blank side. the use of negative space gives the design life. 

To interpret hand-drawn pictures, I painted this scribble to pay homage to graffiti culture.  My paint/writing is not like that at all, but it workes for the idea part. The typographic work needs a bit more space so taking so using the idea of a torn paper piece, but in this case, it already looks fairly cluttered, so to create some contrast I used sharp edges.