photographer

i posted on LAUcolab asking for a photographer. to take some creative power of the product photography that could possibly be used to adverts.
Memory said that she would be down. she usually focuses on wedding photography but she wanted to have a fun side project.
we are going to meet up on Tuesday and talk about it.

initial ideas

black and white

library
this idea is based around shelves, so the loading screen would be a shelf that fills up and then takes you on to a page that showcases the spines of books and you have one-row of books and one containing audiobooks. there is also to be a bottom menu bar where you can select to go home, library or social. when you press the library button you go to a page where you can choose either audio or e-book. you then go to either an audio- or e-book library. where you can select what book you want. if you want to find a different book there is to be a search button so you can find whatever book or audiobook you want.
for the customization there is two

this idea is is based on a more paired back design. as the overly faffy designs that many apps have distracts from the books. the simple black and white design will allow the books to be showcased, the first screen after the loading screen you get to a screen showcasing the book covers for the book that you recently have read, and audiobooks that you recently have listened to. with recommended reads and some authors recommendations. there will be a selection menu of audiobooks or e-books, but on that page, there is also to be a page to quickly choose one of your recently read or listned to. the customization of the e-books is done one by one to make the page less cluttered. 

colours

if I were to do this in colour I'm afraid that the colours would overpower or possibly crash with all of the different covers so in that case every cover on the app as to be adjusted and redesigned. I could get another graphic designer to do that if I have to. The coulour is picked out from the original Huldra book, as that book consisted of haded of dusty blue and beige, the beige and the dusty colour could have developed over time but that is the only way for us to view the book.

the loading bar could work but i dont think it needs it. I like the simplicity of just the icon/logo. 

orange is not the color for this vibe and this muted background colour is all a bit washed out. 

for this more traditional book, there will be a foreword that explains the app. it would be typed in real time.

the problem with these colours intation to the style of logo it makes it seem dated and would probably work better for an older audience. I feel like the cleaner black and white look would be the better option

elmwood crit

How can you promote the emotion through the advertisement 

Why

Articulate why this is needed. 

How does this make peoples life better

give it a reason for why it relates to the brand

Georgia 

look at

roots of trees?

birds

reusable energy 

An older wave of people would be less dependent on help and it would let people live independently. 

lag en ideal person
hvordan er merket som en person

what do they stand for 
what do you have that the others have 

refrence suplements and prescription notes 

bigger type of packaging 
make an example app 
showcase get more out of life 
create a hierarchy with the brand mark 
icon
redesign the sensable
it about how it all acts together
reprint the packaging make a considered logo 
create the wireframes for an app

name & logo

idea/concept

 

I had to initial concept ideas the one with the online library where it would work like the old Netflix where you can order books home and borrow them but without the hassle of going to the library. this way people could still have easy access to physical books. Because according to my simple survey on Instagram over half of the people asked preferred printed books.  

The other idea is focusing on the e-book preference, the idea is to create a similar service to Spotify where you pay a monthly fee and you can read and explore as much as you want without the commitment to a book you might not love. The service would solve the issue with the good e-books services that are focused on an older audience and the others need you to sign up with card details before you can see the contents within the app, in terms of what sort of books they have or how the app work.  so this service would allow the users to try it for free but with ads, and the only way to remove them is to become a premium member. with being a premium member you can access a community tab and exclusive interviews or podcasts with the authors, and it would also be ad-free.

name

after doing some brainstorming I came up with two possible names for the service. Endas or Huldra

Endast means just. 

 I got the name from playing with a name from a Norwegian fairytale, Askeladden. I was trying to find words within it and the actual name would be Endas so it wouldn't be just, it would only reference it and also link to the well-known fairytale of "Askeladden som kapp åt med trollet", but that would be more of a far stretch.

Huldra- is a mythical creature based on Norwegian folktales. she is a creature that lives in the forests and mountains and helps the ones that need and bring good luck to the ones that need and lead astray those with bad intentions or walk to close to her home. She is mystical and inspired many stories, which is what you want to achieve with more people reading books.

In the end and some discussion with my friends, I settled for Huldra that way I can draw inspiration from the illustrations created in some of the first time in 1870 Norske Folke- og Huldre-Eventyr i Udvalg ved P. Chr. Asbjørnsen.  The type is branchy but similar to blackletter. The simple two-tone illustrations could inspire the colour choices, the yellow tone would possibly be comfortable for reading. The blue color is said to inspire and calm people down, the dark but grey shade would stand out from all of the orange and bright blue reading apps. 

personality 

I started working on the logo for Huldra. as I wanted to borrow inspiration from older books so I based it on this dickens book I found. The type is bold and as the main focus as the hierarchy showcases Edwin Drood title. 

I started experimenting with this typeface called Chomsky. its quite a simple gothic typeface, as it is not overly ornate as others can be. this is the base typeface

 The initial change was simply to change the kerning. the outcome conveys a busy message that would not work for the idea to inspire younger people to read.

In order to test some lighter looks to the gothic type, I tried to outline the type using only curves and altering the slash over the left stem to a pointed arch from the stubbed original in order to create a bit more of a fluid movement over the as everything else is curved.

I also attempted to do for more of a structured look to it. I applied the 45-degree grid, the end result is quite sterile and slightly ominous. the stick rules do not work and I feel like the 45 grid is a bit overdone. 

I tested to see how the typeface would look like an outline, with the tailored arch slant. I do like it outlined but it might be a bit busy for a phone screen. 

As the whole name in the gothic type is seeming to be too much I tried to supplement the rest of the ord wit a serif typeface of Bodoni. The arches of the bellies and endings of the stems seem perfect but it seems a bit predictable and the uneven width is not something that you would desire in a logo. especially since the main glyph is so detailed. 

I worked to alter it and retrace over the type so that is would be a bit more even in terms of the width. I also added a bit more of an arch to the bases, to reference the main glyph. The two above are the original typeface. 

i found out that the lines of the typeface were not straight quite quickly and decided to have the have all of the straight lines be on a 45-degree grid, I decided to do this to only this glyph as it did not work on the D and this glyph as more contrast with the arches. 

I found out that the lines of the typeface were not straight quite quickly and decided to have the have all of the straight lines be on a 45-degree grid, I decided to do this to only this glyph as it did not work on the D and this glyph as more contrast with the arches. 

as to develop the H to more of an icon logo, I added some slants on the 45-degree angle, in two different thicknesses to complement the distribution of weight on the glyph.  

as to make the H more my own I applied the same 45-degree grid to it. I straightened out all of the arches and made the glyph both more modern and less newspaper like. 

 my main issue with this is the slant as it looks like a wonky sims 2 eyebrow(not a compliment) I have therefore decided to scrap that part of it and lean it all up a bit. 

as the all gothic typeface was too busy I decided to attempt to combine Incolota with this typeface as it is a typeface that is very popular in coding with it is an interesting combination with the oldest typeface to one of the more modern genres of typefaces. 

In order to try to mesh them together, I changed the serif to a 45-degree one as it would follow the same grid as the main type. I also evened out the with of the arches to taper slightly less as it drew some focus from the name itself. 

 the a looked a bit out of place to I attempted to move it to be on a 45-degree angle but that does not look good. what I did like was that I mimicked the arch from the belly of the an into the arch of the r.

since that was a bust I decided to slant the end of the arch on both the r and a so they fit together. I am considering to leave the "a" out as Huldra can also be referenced as Hulder when it is plural. 

 doing that made the logo look more cohesive and it workes nicely not I think I also attempted to cut off the arch of the r on a straight angle so I might go with that to leave the logo with a more constant feel so that it does not seem like it fades out. I also shortened the serifs on the u and r as they felt a bit long, and the stubby ones flow a bit better. 

I did this to lighten up the colour and have it all be on a bit more of a wavelength. I like it and it is referencing the outline used on some of the books from the 1900s. ill have a look at it in terms of the other design. 

Laser cutting
As I have figured out that I would like a belly bind I have prepped some files to laser cut. I managed to cut over some of the smaller logo cut outs. I also decided to emboss the pamphlet with the plus and minus to reference the packaging that I have made. It was a pain as initially the first board did not cut through properly so it looks like a starry night.

Belly bind
As the pamphlet is a bit springy I decided to add a small belly bind. The initial idea was to print the title and emboss the logo, but as the title would be seen right being I’ve decided to do it in Braille and do the logo. The colour is to reference the design and the mango paper from the library works nicely.

Stencil
Using the template that that I made for the initial debossing. So that it would align to the print when embossing. I also the pamphlet had to be aligned and measured out.

Pamphlet printing
I worked out how to print it, thinking I could save some p’s. I tried to print some in the library, but they all peeled off and printed horrible. I don’t know why but they have bleed and warp and some where not printed.

Penguin book issues
I don’t like it, it’s a bit too boring. I talked to Dom and she liked the ideas that I had but suggested that I explore it in my way and not bother with the restrictions from penguin. I’ll explore either the online library or a Spotify for books, as I started the idea of it but I think I would want to have in a different format than app possebly a website or a printed promotion ting.

Braille function

i have the tool for braille now i  just have tp perfectly align everything and nor have it move, yey. but the good thing is that i now have a way that actually work.

phamflet

Seeing as I've got the groundwork for the packaging I decided to move along and start the marketing of the product. The concept for the marketing is based around targeting three generations the pamphlet is made for the grandparents' generation. This is why it's going to be a printed pamphlet. For their kids, it's going to be printed posters put up in doctors' offices and General official buildings. This is to showcase that it is believable and trustworthy, advertisements are going to be angled so that it would appeal to people and showcase that everyone wants about life and independence. For the youngest generation, it’s going to be the Instagram ad, as insta have more believable advertisements than Facebook and many other social media. Appeal and these advertisements are focused around helping grandparents a better independent life as well. This product is not only meant for old people but for a first release, it's on all the people this is done purely for a personal reason I know if I could help my grandparents is a better life it makes my life better. Which is why the focus is old people, in addition, Selfish reasons it would also help the society because bless all people would be dependent on help that would free up money to be used on other things.

The pamphlets would be sent out to retirement homes and also available in doctors offices. You can also order it for your grandparents and parents so they can have it and have a look from themselves. Would also be possible for them to be sent out to people with sense problems if this product would be in collaboration with the NHS something like that. I don’t think they could target just old people but that could be possible based on location.

The visual design is based on being accessible that is why it's mostly black-and-white so that it has a high contrast that would allow people with deteriorating sides of colour blindness to find the product without any issue.

The size of the pamphlets is based the size of the box so the both on same size, this would allow consistency across the medias. Initially I tested out different sizes with playing on the five senses and I decided to go in between 10 and five. And with seven as you need to be able holding hands comfortably and enjoy it without being overwhelmed. The size of pamphlets we also standout in doctors’ offices compared and everywhere else for that matter. To get the information I decided that even need to have some sort of folding. The first attempt is similar to gate close, but I feel like it might be too fiddly. I have therefore decided to go for a short constantia that would allow information on both sides of the paper without dedicating one page to being the back. Inspired by the Instagram Products I continued to use of braille as a pattern because I feel like it would make the whole design one cohesive. The use of the yellow works really nicely vitamins and the idea of sun and but at times that you has for many people. It's a shame there wasn’t able to find photographer photographs older people as I feel like it would be a better product at the end of the day. Is really not being the project for collaboration for me I've tried with many many people and it all not really worked out except would Julia issue with her is that she takes ages to respond and make alterations. I have therefore decided to just go with it and embrace it. I like the look of and I feel like it works it creates more personal touch to it.

For the copy of the pamphlet I have simply made up some side effects some pros of using it and instructions on how you use it and how it would work as when I asked my grandparents what day would be concerned about they want to know how it would work before dude safe they want to use it or not. The idea of the pamphlets is to make it more secure choice to get the implants for older the people.

The layout its based on the fault of the Constantina. And seeing as the product is made for people I have issues we're all different senses needed to be quite big. I found out that one of reference the packaging a bit more so I am going to emboss the logo and plus and minus on here so that the box it's more familiar when they get it. The line length is quite short you would possibly say too short, I took a look at my grandparents phones over Christmas to see the size of font that they've altered the phones to have which is all quite big which leads to a shorter linelength

I have had a nightmare with printing I think I figured out after two long how to unwind the images back to front, possibly. In terms in the paper I think it should be White the so that it wouldn’t be the same as the packaging is not one item two separate items promotional one one Product. In order to tie in with the dots and also keep the  Constantina flat my peers suggested to add a bellybind to it, I was exploring the idea I decided that this would be a good spot to reference the yellow in the braille design. After a quick mock-up, I quite like the look of it as it makes it more official-looking and also involving exclusive to it which would incline people to keep it. I have decided to and bass the bellyband with the logo and the braille of Sensable. As this is essentially what you need in the name is otherwise already on the pamphlet. I have therefore gone back into the letter with a new template to cut out both for the packaging and for the pamphlets.

Since I asked Dom about the brill she found me cooking tool for brill the issue is that the template for the letters is so small that I could never use it and anything but the bellyband I came up with the idea of using my existing laser-cut stencils and using the poking tool a smile temp plate I, therefore, made this on my template for the pamphlet. it works nicely so now i have away to produce the braille even id it is really fiddely. 

Since I created the rules for the Insta gram I just went with a similar vibe for this is that meant to relate the main difference is the lack of information since it’s not allowed much on Instagram ads.