The premise for the logotype is to use it regarding a gallery/museum opening of Ellisif Wessels. This gallery is all about promoting her work in every aspect of her life. In the gallery, the lines form the logo is to be used for navigation. Each line from the logo has one thing it represents so when you want to explore another aspect of her life you just find another line. Within the gallery, there will be part of the logo cut off from the side that the line you have followed were you can read a bit more about why she either worked with charity, poems, journalism or photography.
This logo is to be used on many different promotional and branding products, such as totes, pens, pencilcases and much more. In addition to the merch, the logo is to be used on the website promoting the gallery, her life, and information about the Sami culture. The loading symbol of the website an app is to be the gif of the logo (where the lines move up and down). To get people to go to the gallery/museum there are promotional posters with the date of the opening and overlaid of one of her pictures.
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| first attempt at creating a gallery |
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| looks a bit weird |
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| poster in context |
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| flag in the gallery |
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| the loading screen for the app |
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