Tuesday, 8 January 2019

Design principles: Colour theory

404 and 405

●Research the use of colour (and colour theory) within existing book covers for your chosen book for the Penguin brief
●Research the use of colour within Penguin paperbacks
●Research the use of colour in book cover design. How is colour used within the genre of your chosen book?

Design principles: Colour theory 
How we see and preside colour.
Psycological effect on colour 
Fooled to see other colours from red, blue and green
Interaction with colour by Josef Albers 
How you perceive colour different ways 
suggest form 
The art of colour by Johannes Itten 
The tertiary colours can ber white in in  to create different shades 
Hue is  one colour
Colour is one or several hues
“Colour” + “Hue” are often interchangeable terms 
 “Chroma” refers to all colour including shades, tints and tones 

Shades are hues plus black 
Tints are hues plus white 
Tones, meanwhile, are hues plus grey

Are you making slight tints, shades, or hues

Mixing them create depth 

Test colours change

Rgb chromatic scale 

Monocromatic 

Johannes Itten 
Contrast of hue
stronger colour next to contrasting hues 
Contrast of light and dark
white and black is have the strongest expression 
Simulations contrast
Formed when boundaries between colours perceptually vibrate. 
what you put next to the colour changes the way you perceive it 
Contrast of saturation 
pattern 
focus 
Contrast extension 
contrast of propotion 
balance of colours 
Contrast in temperature 
Contrast of cool and warm 
Formed by juxtaposing hues that can be considered ‘warm’ or ‘cool’. Also known as the contrast of warm and cool.
Complementary Contrast
Formed by juxtaposing complementary colours from a colour wheel or perceptual opposites.


Can you use only colour to illustrate the book 
How are you using colour to draw your colours 
induvidulism
the establishment 
Conotation to a newspaper 
Crowds using extension teciniqe 

Interraction of colour by  Josef Albers 
Painter
Relativity of colour 
Reverse grounds 

Bezeld effect 

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