development type

The first task was to rewrite the recipe, I also tranaThe initial idea as to play up the idea of the recipe and showcase that in the layout and have the type quite simple without much faff, and have the redaction be the pattern. The type was selected because of the mechanic look to it as it would reference an archive and the fact that the recipe has been passed down for at least four generations. 

the type was a bit too big so I tried to scale it down to a point 12 size. as to create structure I aligned the numbers, measurements, and items into three separate columns. The instruction is set to the right aligned. as to try to mix up the traditional layout. 

I wasn't sure what else to do this, so I went for a full-on traditional layout. but it is all a bit dull. I don't believe that this design does anything to showcase the theme even if we were to redact it. 

As to reference the story, I removed all of the measurements. the type is not quite right on its own 

In order to go away from the traditional recipe route. I started to experiment with some bolder type, using impact as it is an elongated typeface that would be able to grab the readers' attention. the instructions are to be overlayed over the title whilst the ingredients are placed on the right with right alignment as to divide it into two to reference the traditions. I have used the same type as this will not be the final and without looking for the correct typeface I could plan out the layout quickly. 

I attempted to create a layout that would work a bit better for screen printing so that none of the type overlays like in the previous one. the justification on the bottom text is a bit too varied so that can't be it. I would need to alter that. the three different sizes is also a bit much. The title does not work to showcase the history of the recipe and if we did that the overly with redaction would not work that well. 

In order to create some controlled chaos and hide the content some more, I divided and spread out the title with hyphens between. they layout is inspired by normal recipes but the justified text and boxes are placed similarly to how you'd proceed when making the recipe. I placed the instructions within the grid. 

the black title was a bit heavy so switching the colours up as to lighten it and also make the type a bit more legible. I've also changed the title so that it lads horizontal and not vertical. The text boxes have been edited to fit within a grid. 

In order to showcase the direction of reading I elongated the lines. as to have them resemble the lines in the recipe book. 

as to experiment a bit I enlarged and stretched the typeface as to overexaggerate the look of it but it turns out as it does not read well. 

seeing as I was quite happy with the smaller text for the title I went along with that and tested a new typeface for the body as the initial tests were just done with Impact but hat typeface is not suited to a smaller point size. I tested out this typewriter-style as this recipe is from around the 50s possibly quite a bit older. 

the typewriter looked quite polished so I attempted editing the actual handwriting of my grandma but the lines in the book made it close to impossible and as the idea was to decide it up this would not lend itself to that. i sepnt quite a while before i gave up. 

Sooo... I ended up doing each letter individually and doing line drawing in illustrator of the writing adding in all of the imperfections. This took absolute ages but the finished outcome worked way better when creating the layout. 

I divided and grouped and adjusted the spacing of the words and made them justified, this looked better in handwriting, than it did with the set typefaces, as it is natural to have uneven spacing when it comes to handwriting. the holes and rivers is not as big of an issue when it is done this way as humans are imperfect it is quite realistic. 

I set up a final tight square grid and fit the text within that, it is finally ready for screen printing.