elmwood briefing

invisible inc
tec innovation company
if you can dream it you can build it
mistakes make beautiful
last for a long time
elmwood designs define personality

values
imagination,
progress,
failure

personality,
 confident,
daring
irreverent.

the leading way within the world of technological invention.

make it human, oat-ly.
don't make it cold, and also make it relevant.

rooms in flat-pack furniture, make the idea work with the brand.

understand the customer
make it human
make it relevant
make it interesting
stay true


future brief
own name and partly personality
its gonna be its own brand

find a problem that could be solved.

teleportation portal tec
able to transport anywhere on earth
product or service

what would it be used for?
how will it become desirable?
make money
packaging, how will it be purchased
what is the target audience?
consumer experience
launch

brand name and logo,
considre package design. where is bought?  instruction manual? ad campaign?
what promotional material is suitable and relevant.

could it look like something that is no longer used?

a poster that showcases a different world, it would be 3d

indestructible,
could be a liquid,
paint spray bottle,
prevent anything to be destroyed.
think further than guns, water or something or smashing screens.
how do you use it and how is it packaged?
what material would it be put on?

synthetic muscle technology.
the ability to create meat or muscles.
how do you go beyond the perceptions of the lab-grown meat? and how do you actually sell it?
how does it look and feel?
cold and cynical or fun?
what problem can it solve?
the tone of voice?
staff, how do they live the brand?

sense control tec
able to intercept and control human senses.
turn off senes, heighten sight and hearing.
when would it be used? how is it controlled
what problem would you solve?
what sensed would you want to turn off.
older people?
what is the consumer experience?
step by step or maybe it isn't.
format?
is it a pill?
getting senses back as an old person


advanced ai foresight
able to see 10 minutes into the future
but if you can see 1o min into the future, would you not just see yourself watching yourself when you come to the end of it?
what is the point of gambling?

don't worry about the science.

make it human!


who is it aimed at?
what is human benefit?

a complete brand experience?

could win a placement?

deliver
pdf, video, or something relevant,  but remember to tell a story

it could be a small ting or a big problem, but sell it to a consumer