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Using a typeface related to the packaging Felt like the right things to do. Insert create a cohesive brand easily translatable Visual design that is to go across several platforms. Seeing as the packaging it's quite simple and references medical packaging, I decided to go first and revise for the advertisement. Referencing advertise mints sound in doctors offices. The issue this concept dismissing a photographer for seeing as she dropped out of the project. I do like the images that I found. I think if I had my own photographs they might be a bit better. Really get the idea. With this first attempt I used the two colours to create a hierarchy to showcase the important part of the slogan. I do you think is all that’s a bit weird and it doesn’t look professional and it also doesn’t feel all that branded. I’m not sure somebody bother with the NHS partnership it is not necessary, I could possibly reference invisible ink but I hate the logo I don't think it go with any of the things that can make, I didn't even bother that were trying on the packaging. How do you like the simplicity of my logo in the bottom corner but it needs to reference the other can someone make.

Since I  tested a bit of the yellow for the first advertisement I decided to try to all yellow I don’t think that is the way to go about it, of the site but I like the layout of the type the images also it more impactful compared to the previous one.

Since I liked it so much even though it was in yellow, tested and White. I do prefer it I feel like it’s a bit prison like and it’s not what I want. I also feel like the body text needs to have something more with it.

In order two reference Braille on the packaging I decided to do slide dedicated to the Braille on the packaging. This way people can learn the writing in braille. The look of it is also quite impactful and has an interesting letter that should stand up and cluttered space

Therefore I decided to add it to the father of the old man see how it wood look with the slogan, anything quite like it browser think I Wanna play bit more with it if I do this. The longest week to pick on this one that is just a fact.

I try to make some patterns could possibly be used in advertising. I think it’s too rigid I lose the Braille effect. as it is no longer legible. 

I started adding some huge Braille Image and dedicated a separate slide for the information, that the advertisement wouldn’t need that much type at the start of it and people would be inclined to scroll and find information. As the first page would had the slogan an image of an old person, this would stand out on instagam as most of the ads usess younger people as models.

I did two layouts for the second slide I think it prefer the one that's not in the top right is it feels a bit off and it’s not the easiest to read. The logo is yet again too big.

As to play with this slogan get more out of life I decided to reference the braille yet again and put it within a circle. Are not containing quite to it as I do prefer it sticking out a bit. I do like the cutouts of the braille circles though

I decided to play along with the top right one and bit more I've added the references from the box with the lines and more braille. I do prefer it when I moved a type further down to the bottom right it felt well-balanced as it's no longer top-heavy. There's also this idea that important text to be stable and it’s more stable when the bottom.

Seeing as this is now a sliding advertising I decided to focus on one of the slides for purely explaining what this product is. Which is how I came up with this short sentence, I’ve applied the idea of using braille as part of the design for this slide is well and you knock out to showcase the type and Braille. I do quite like this, I felt like it was missing something.

Therefore I added this pop of yellow, colour yellow was chosen so they could reference the sun and the idea of new beginnings, as well as referencing supplements that many old people take so that he wouldn't be as intimidating. The yellow is also going to stand out on an Instagram feed.

the most common colour in the vitamin tablets and supplements is yellow the reference works quite nicely to complement the idea that this product can improve people's lives in the long run as well as in short term. 

 

I am appears that they thought the yellow in this context and they all agreed that it was more effective with the pop of colour compared to the black-and-white one. With using the yellow it also allows for ovelays in the design. I Applied this to a couple of different layouts. Insert changed description of the product to live an independent life is this advert is aimed is getting younger people realise the old people might need help. And that they probably would rather live independently they are old as well.

                               

In order to reference the embossing of the packaging, I created an effect  for the logo so that it looks embossed and doesn’t look forced onto the slide as it’s more subtle.

I have yet again changed the text for the product to help somebody you love, is that might be more efficient to get people to want to know how they can help someone they love, which would lead them onto the description of the product which is the small body text.

In order to utilize more of the illustrations I attempted to create a pattern using them this

Ended up looking a bit childish, even though I like it it’s just not quite right. It could be used to something else but just not that’s.

In order to test this idea fully I attempted making it a bit more chill with the yellow, it looks weird. I thought that it might make it fade a bit more into the background. The knockout of the types makes it look a bit better but I’m just a move on. 

So that I use the illustrations I applied them in the same way to how it is on the packaging, I find a bit too big but I do like it as a breaks up the somewhat rigid layout. Make them with a small illustration of the don’t take up that much Space.

I preferred them at the smaller illustrations make it so that they are not the focal point of the slide. I really quite like it embossed logo is just present enough have a small impact.

 

In order I aligned them so that forward fit together. I sorted the body text so that it would be easier to understand what it is about so that people would be more inclined to tell people about it. This design is across the slides some elements changes colour in order to create interest. I’ve also added the Plus and minus symbols from the packaging on the middle slide this would also be repeated on a possible pamphlet I think, in case paper production I will emboss the pamphlet instead of mocking is up