penguin brief

"Penguin wants you to channel their unique spirit of invention and accessibility to heighten the reading experience for 18-30-year-olds. 

Your challenge is to develop a product, service or experience that enhances the relationship with books for this audience.

The reading experience can cover a wide range of elements such as emotional investment, physical reaction, gaining knowledge and many others. 

You can target any or all of these with your response. It’s completely up to you which aspect of reading to focus on, but be mindful that it needn’t only relate to printed books. Audiobooks, eBooks and even live events all feature in the 21st-century reader’s options."

I think this brief would be along the lines that I would want to work for the second brief as it takes into consideration the dilemma I sometimes have that I would like to read more but find it difficult to get into.

what I immediately think would be cool is a sort of online library, so you can rent the books but get them delivered to your door. as I find it easier to read on paper having dyslexia and needing some time away from the screen.