SensAble Elmwood

• What problems could it solve?_ _

the perk of this product is that everyone can get more out of life and live independently for longer, which would save money and recourses because fewer people would need care. People could live a better life, not necessarily a better life but it would remove some hindrances that many people would have. If you wear glasses, you would never have to with this technology or even if you are blind, it is all about controlling and regulating the senses.

• Which sense(s) would you want to temporarily heighten or reduce/switch off?

This product is going to be based on controlling and resetting the five basic senses, touch, smell, hearing, sight and taste. You could turn off your senses by going down to zero, or you could heighten it to restore any sense.

• How are the senses controlled? (App? control switch? Wearable device?)

The senses can be controlled in two ways, either with a remote or an app. the remote is focused on the older generations as many older people don’t have smartphones or if they do, they might not trust an app to control their senses. There is an app made so that you don’t have to have the remote which is to resemble a Doro phone, to make it recognizable to the older generation.

•Who is the target audience? How will you engage them?

The target audience is the older generation, as they statistically have more sense related problems. This brand is engaging with the target audience via recommendations from their family members as well as a pamphlet aimed at them directly. The marketing is aimed at engaging the grandchildren and their children, as many older people might not be looking for or bothering with changing their life for the better.

• What is the customer experience_of  the brand? Specific

The customer is meant to either get a recommendation through a family member or have gotten the pamphlet in the mail or at a doctor’s office. The idea is that the three generations would together figure out if this would work for said person problems. The brand is meant to be cohesive so that if you are to describe it to someone in a different age group they would understand. It would, therefore, be easier to get people to talk about it

Deliverables:

1. Brand name and logo for the product

SensAble

The name states what the product does, it makes you able to use your senses to their full capacity.

2. The format of the technology (packaging for the wearable tech, app interface for example)

Packaging for the remote and an app.  

app

3. Promotional Materials (Ad campaign/brand launch campaign, Supporting literature)

The promotional elements consist of Pamphlets, Posters, and Instagram adverts.

4. Any other ideas for the customers' brand experience.

In order for this to be believable, there is not going to be some massive event launching it, with people

see is the poster around and about as well as doctors advising it, as it is meant to be a luxury medical tec.

What is your USP? Your distinct point of view? Your personality?

Personality

This brand is meant to be trustworthy yet fun. The use of contrast with the splash of yellow showcases that quite nicely.

• EVERYTHING should be relevant to your big idea

• What is the customer journey?

You get the pamphlet sent home, read it. Your family members find the adverts on their respective trusted places.  

• Who is the brand aimed at?

the brand is aimed at pensioners and people with sense related problems. The marketing is aimed at people that they would know, so the marketing would go on Instagram to target their grandchildren and would get them to talk about it to their grandparents. This would be supported by a poster aimed to target their children, these posters would be found in public buildings and doctors’ offices. As the final straw, there is a pamphlet made for the main target audience, as they are more likely to appreciate and believe in something that is printed. The packaging is designed to be assessable, there is, therefore, braille around the box that describes the product and how to use it.

• What is the human benefit?

the perk of this product is that everyone can get more out of life and live independently for longer, which would save money and recourses because fewer people would need care.

WHAT IS THE INSIGHT?

• How will you engage emotionally?

This product is aimed to target three-generations and is focused on the idea that people want to live independently. this is showcased in three rounds, one for the grandchildren which is focusing on the life that their grandparents could have. One simple one focused on adults thinking ahead and showcasing that people should get more out of life and that should inspire them to help their parents. The third and final marketing part is factual and contains information about the product how it would work as the research showcased that the idea of trusting blindly in a product would not work that well for the more skeptical older generation.

• How will you convince people to trust your brand?

The branding is referencing recognizable elements such as prescription labels and supplements whilst laying with the format of braille which is used throughout the branding as a pattern and as actual braille. The logo is not over the top as it is embossed across every medium, overly branded elements can be overwhelming for older people. The visual design would be helping in showcasing the brand.