Saccades-your eyes jumping along lines in a text
Fixed periods- absorbing time
with an average type size a saccade is about 2-1 English words.
Word images- known words that are stored can be read faster than unfamiliar words.
Your eyes skip the words that it thinks it knows.
Not just a visual structure, linguistic structure
The saccades depend on the printed text, (length of the line, size, shape type)
The letter
The letter has grown over time, as our techniques have changed
reception of everything written: the reading and the visual perception
Typefaces have different crits
typefaces on longer written work have to have a different flow than a headline. In a book, it is usually preferable to have a serif font rather than a gotisk one.
World war one hindered some “fun” fonts flourishing.
Bauhaus
Paul Renner’s futura
You do not want a flashy typeface in a book
Difficult to define a good timeless type.
Capital and lowercase should not be that different in form or size in a book type.
The capital should be slightly higher than lowercase ascenders.
The eye does not need to see the whole letter to identify individual forms of the roman lowercase.
Insignificant difference in shape immediately become obvious in the design of the letters
Italic was a way to write faster in Florence
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