Development type

The first poster design creates its visual language from its simplicity with the clear lines that creates a stretched focal point in that the parts that stand out is across the entire poster. The use of the illegible take on text achieves a sense of wonder as unless you know Morse code you will not know that is says. This is done so that victims do not feel attached on the street. The poster is to create intrigue and make people wonder what it could be about. The stretched out focal point creates a slight unease when you view it. The viewer is draw in to the poster because of its clean design as it would standout on the street, the use of the stark white is going to be interesting when posted up outside as the cleanliness would not be after a short time because of the dirt and grime found outside. The Morse code is clear and concise and if you understand Morse code you should be able to read it, but not without it being slightly difficult because this design does not accommodate the pauses used within Morse code so all of the letter are to be slightly jumbled up.

In this second poster the texture from the image only was added in order to illustrate more with the text in that you get a sneak peek into a messy reality that many victims live in. This design is quite straightforward but a bit less legible because of the ground is blacking out parts of the Morse code. 

From the critique some people were uncertain as to what the theme was so placing this tiny fact in the bottom right could clear up some confusion as to what the theme is. This layout play with the idea that most people read from left to right and that leads to you eye drifting from top left to bottom right when it comes to design. The typeface is straight to the point without any embellishment as to get right to the point this is achieved with the use of this sans-serif typeface. Its clean lines have a modern but official look to it, the design also is a slight reference to the design used in the campaign of Amnesty International. 

In order to make the design theme clearer, because there was some feedback from the critiques that the theme was not that easy to understand. The idea to have facts spread over the entire design in a point 10 size as to reference the 10% of the Norwegian population experiencing some form of rape in their lifetime. The use of the statistics is used in order to make the design more clinical and straight forward. The use of the long line length is so that you are not willing to continue reading as it would hurt your eyes and you will become unfocused whilst reading. because a longer line length than 12 words can become difficult to read. this hurts my eyes. The type has more of a pattern effect for the eye in that you will probably not see what it say. The personality of Helvetica creates an anonymous effect over the design and using the thin line weight of it undermines how unimportant this issue is for the politicians In Norway. The visual hierarchy is achieved through making the pattern becoming a pattern in the background whilst the Morse code is the focal point and is therefore where the viewers’ attention is first drawn to and then you notice the annoying pattern of the facts in the ground. The viewer is needed to take a closer look at the poster in order to understand the theme and that is how the poster achieves interaction. but this looks too washed out

The design with the extremely long line length is too disturbing so in order to calm the design down a bit. The text is divided into three columns were the middle one is in all caps as if someone is screaming out for help. This design decision is made in order to reference to the biggest category of rape allegations the party related reports as that takes up 33% of the allegations. This category is printed in a darker shade of grey as that is the area of rape cases that a politician said that the punishment was too harsh for because people that drunk does not know what they are doing, and young people should be a bit more chill. This design incorporates the same text as the previous design. The use of the varying shades of grey to indicate the grey area that the politicians say that most rape cases are placed in between. The hierarchy of this design is achieved through the initial white dots and continue on to the black lines created by the columns and then to the facts, as this seems to be the order that politicians place their worry, first on the theme than all the minimal tasks that do not make up the whole picture and then to the actual facts and issues at hand. the type has turned out quite illegible when printed out though. 

this is the text on the poster it is taken from Police statistics, amnesty international and SSB which is Statistisk sentralbyrå an official site for statistics and facts where you can find recent and trustworthy information.