what caught my eye.

momento film branding done my Bedow studio. 

Momento film is a Swedish production company producing film that takes on subjects from another angle. they produced logotype, folders, posters, stationery, and signs.

The tagline Shifting Perspectives has been visualized using a perspective grid. The grid creates the illusion that the logotype has depth. this technique also translated very well over to the sign for the company as it is 3D and it showcases the use of the grid nicely. 

I really enjoy the simplicity of it and that they have done well-considered choices and executed that within very strict guides, whilst adding a bit of interest when they produced in the paper stock and signage. 

The bold type and textured print chought my eye there is mot much written about it, but it has a subdued playfulness to it. The fact that the type moved over the enge and over to the other side is is fun and it works well with the lack of leading. The impact esk typeface demands presence so much so that it bleeds over.